Studio journal
Notes from the work.
Short field notes on decisions we keep seeing: what makes a page useful, what slows a small team down, and where a little restraint earns its keep.
A homepage is not the first meeting
The useful job of a homepage is not to explain everything. It is to help the right person recognize that this is for them, then give them a sensible next step.
The content handoff is where projects quietly fail
A beautiful launch can still be useless if the people maintaining it cannot find the words, images, and decisions that shaped it. We plan for that early.
What a care plan actually covers
Care is not a vague promise to be around. It is a short, clear agreement about what gets checked, what gets changed, and when a new project deserves its own scope.